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SEO Getting Started
Enterprise · Getting Started Guide
SEO
GETTING STARTED
GETTING STARTED
A practical framework for building organic search visibility, traffic, and leads — and understanding the realistic timeline to results.
How to Get Started — 5 Key Steps
01
KEYWORD RESEARCH
Identify the terms your ideal customers search when looking for your services. Focus on high-intent, specific terms before chasing high-volume competitive ones.
02
ON-PAGE OPTIMISATION
Optimise title tags, meta descriptions, headings, and content on every core page. This is entirely in your control and should be done before any other SEO work.
03
TECHNICAL SEO
Ensure Google can crawl and index your site. Fix errors, improve page speed, confirm mobile-friendliness, and set up Google Search Console.
04
CONTENT STRATEGY
Create dedicated pages for each service and location. Publish blog content targeting informational keywords to build authority and capture top-of-funnel traffic.
05
LINK BUILDING
Earn backlinks from reputable, relevant websites. Start with directories, Google Business Profile, industry associations, and supplier partnerships.
06
TRACK AND IMPROVE
Monitor rankings, organic traffic, and leads monthly via Google Search Console and Analytics. SEO compounds — results accelerate over time.
Realistic SEO Timeline
Month 1-2
Foundation
Technical fixes, on-page optimisation, Search Console setup. No visible ranking changes yet.
Month 3-4
Early Gains
Long-tail keyword movement begins. Small but measurable traffic increases.
Month 5-6
Growth
More keywords entering top 10. Lead generation from organic begins.
Month 9-12
Compounding
Competitive keyword rankings. Clear positive ROI. Significant organic revenue.
Common Mistakes to Avoid
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Expecting results in 30 days — SEO is a 6-12 month investment. Businesses that quit at month 3 miss the compounding phase.
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Buying cheap backlinks — spam links damage your rankings. Only earn links from relevant, reputable sources.
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Targeting only high-volume keywords — start with specific, long-tail terms you can actually rank for.
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No Google Search Console — this free tool shows exactly what Google sees, what errors exist, and which queries you appear for.
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Thin content — pages with fewer than 300 words rarely rank for competitive terms. Aim for depth over brevity.
Quick Win Checklist
- Google Search Console set up and verified
- Google Analytics 4 installed and configured
- Google Business Profile claimed and fully completed
- Every page has a unique title tag and meta description
- Site loads in under 3 seconds on mobile (check PageSpeed Insights)
- SSL certificate installed (site runs on HTTPS)
- XML sitemap submitted to Google Search Console
- One dedicated page per core service, fully optimised
Keep in Mind
This guide covers the foundations. The full PDF download below goes deeper — including keyword mapping, on-page templates, technical SEO checklist, content frameworks, and a month-by-month action plan.
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