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Google Ads Getting Started
Enterprise · Getting Started Guide
DIGITAL MARKETING
GETTING STARTED
GETTING STARTED
A full-funnel framework for building a coherent, measurable digital marketing system — covering channels, measurement, and where to start.
How to Get Started — 6 Key Steps
01
MEASUREMENT FIRST
Set up Google Analytics 4, Search Console, and conversion tracking before spending on any channel. If you can't measure it, you can't improve it.
02
KNOW YOUR CUSTOMER
Define exactly who you are trying to reach and how they make buying decisions. This determines which channels to prioritise — before you spend anything.
03
CHOOSE 2-3 CHANNELS
Don't spread across every platform. Pick the 2-3 channels where your ideal customer spends time and do them well before expanding.
04
CONVERT YOUR TRAFFIC
Your website must convert visitors into leads. A 1% improvement in conversion rate often delivers more value than doubling your ad spend.
05
BUILD YOUR EMAIL LIST
Email is the highest-ROI channel and the only one you truly own. Start growing your list from day one with a lead magnet or regular newsletter.
06
REPORT MONTHLY
Review your key metrics every month. Channel performance, conversion rates, cost per lead, and revenue from digital. What gets measured gets improved.
Channel Selection by Business Type
Local Service Business
Google Ads + GBP + SEO
Capture high-intent local search traffic
B2B Professional Services
SEO + LinkedIn + Email
Build authority and nurture long sales cycles
E-commerce
Google Shopping + Meta + Email
Drive product discovery and repeat purchase
B2C Retail / Hospitality
Instagram + GBP + Email
Visual brand building and local visibility
Common Mistakes to Avoid
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Spreading too thin — being mediocre on 6 channels delivers worse results than excellence on 2.
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Focusing on traffic, not conversion — more visitors are worthless if your website doesn't convert them.
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No measurement infrastructure — without GA4 and conversion tracking you are making decisions based on guesswork.
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Neglecting email — your email list is the only marketing asset you own outright. It is not affected by algorithm changes.
✗
Tactical activity without strategy — posting on social or running ads without a clear funnel rarely generates meaningful ROI.
Foundation Checklist
- Google Analytics 4 installed and conversion events configured
- Google Search Console connected
- Google Business Profile claimed and fully completed
- Website mobile-optimised and loads under 3 seconds
- Clear call-to-action on every key page
- Email marketing platform set up (Mailchimp, Klaviyo, or ActiveCampaign)
- UTM parameters used on all links in emails and social posts
- Monthly reporting dashboard created
Keep in Mind
This guide covers the strategic foundation. The full PDF below goes deeper — including channel-by-channel setup guides, full-funnel frameworks, content systems, and a practical month-by-month action plan for your first 6 months.
READY TO RUN THE NUMBERS?
Use our free Digital Marketing ROI Calculator to see exactly how much revenue your current activity could generate — and what's possible with optimisation.
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